Recaro Child Safety shows its colors in 2018, adding Power Berry to standard product palette

Recaro Child Safety has kicked off the new year with a splash of color. In response to strong customer demand, the child seat expert is now offering Power Berry as a standard color for its range of products.

“We decided to begin the new year with a new choice of seat color for our customers,” explains Thomas Weber, Director Global Sales at Recaro Child Safety. “So, we’ve expanded the portfolio by adding Power Berry, a deep berry tone combined with a bright pink accent. Some of our products were already available in this color, and it had been very well received by customers – not least because it presents an attractive alternative to our seats in Xenon Blue. Due to the strong demand, we’ve now permanently added the Power Berry color combination to our product program.”

The Recaro Child Safety product collection is dominated by deep shades of Red, Brown, Blue and Grey, as well as Black. Each of these is strikingly contrasted by a brighter, expressive color featured in the seat’s mid-panel. “In addition to Power Berry, customers can opt for seven other color combinations: Xenon Blue, Indy Red, Racing Red, Dakar Sand, Aluminium Grey, Carbon Black and Performance Black,” notes Weber. “Our wide range of colors is aimed at customers who not only want to make their daily lives as stress-free and safe as possible, but also stylish. We offer a suitable color combination for every taste.”

But there’s more: Recaro Child Safety is continuing to develop its color palette, based on the interior designs of high-end vehicles. “With our new color collection, we aim to underline the quality and elegant design of these cars, while enhancing their interiors with the premium look of our products,” says Weber. “Our customers will soon have the pleasure of choosing from an even wider selection. In the spring, we’ll pursue our color campaign by adding further combinations.”

 

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ecaro Child Safety GmbH & Co. KG

Recaro Child Safety, based in Marktleugast and Stuttgart and with subsidiaries in France, Great Britain, China, and Japan, has importers in more than 50 countries and is an independently operating division of the Recaro Group. The Recaro Group includes Recaro Holding, headquartered in Stuttgart, as well as the independent divisional company Recaro Aircraft Seating in Schwaebisch Hall. The Group’s consolidated sales amounted to 470 million euros in 2015. Currently the Group employs more than 2,000 employees at its locations around the world. The automotive seating business is operated by the licensee Recaro Automotive Seating. As the current six-time winner of the German Design Award, Recaro is one of the most successful design brands in Germany.

Press contact
Julia Möhrle
PR & Marketing Manager

RECARO Child Safety GmbH & Co. KG
Jahnstraße 1
70597 Stuttgart
Deutschland
+49 (0) 711 72248213
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